Product Design Is The Key To Model Success

Product Design Is The Key To Model Success

So you've got been busy building your business. You have concentrated on marketing. You've got gotten out there and posted to Facebook and Twitter. You've posted your story on all of your sales pages. You have created your blog. You've got even written articles and posted them everywhere in the web. You have hung round forums and posted 'till you have been told to stop. You have been building your brand like gangbusters.

But have you forgotten something?

The biggest model success factor isn't marketing. It's delivering on your promises. It's delivering a quality product to your customers.

And for those of us creating learning content meaning your biggest success factor is product creation. You see it's in product design and creation that most of your quality is going to be built in -- or left out.

Within the quick time period, folks listen to your branding efforts. Your marketing is a key factor in developing their opinion of your quality. They listen to your promises -- each stated and implied -- after which make a decision. Your marketing will convince folks that you just do know what you might be doing. And that you will deliver a quality product.

However in the long term, they will choose you by how well you really deliver on those promises. They judge you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And in the internet marketing business growing a long run relationship with your customers is a key to success. That is why list building is so important.

And when creating courses and eBooks and different information products the biggest influence on your quality is the way you design and develop your products.

Quality in a learning content material product is measured on three levels.

The first is content. However your clients -- your target audience -- are taking your course exactly because they do not know the content. They are there to be taught the content. So their judgment of the quality of that content is different. It isn't based on how well you know your subject.

Instead your clients will judge your content based mostly on how well it meets their wants and expectations. Did you design the product to resolve a selected problem they're having? Did you design your product around their motivations? That's how they will judge your content.

The second thing they will choose you on is organization. Do you seem to understand the topic well enough to current it so that they understand? Do you go off into odd regions? Do you make logical sense in your presentation?

Finally they will decide you based on delivery. Does it look professional? How is your spelling? How is your grammar? Do you seem to be friendly and straightforward to speak to?

But it's not that simple. You see the way you deliver quality content material entails closely identifying and targeting your customer. And that same target buyer you defined within the product design and creation process will be used for all of your contacts with your customers. Including making your marketing goal your desired customer. So your short term affect ultimately also will depend on the quality of your product design process.

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