Google's Advertizing Practices Targeted By EU Antimonopoly Probe

Google's Advertizing Practices Targeted By EU Antimonopoly Probe

By Foo Yun Chee

BRUSSELS, January 20 (Reuters) - EU antimonopoly regulators cause sought info from advertisers regarding Google's advertisement engineering science practices, a European Committee written document seen by Reuters shows.

Alphabet-owned Google, the world's largest online search engine, has been strike with fines totalling 8. If you have any sort of questions pertaining to where and ways to make use of, you could contact us at the site. 25 trillion euros ($10 billion) in the final trio eld for block rivals in online shopping, Humanoid smartphones and online advertizing.

It instantly faces two European Brotherhood investigations into its advert practices, focussed on engineering and information.

Google and Facebook in collaboration trance all over half of the cyberspace ad sales securities industry globally.

Both companies are presently the point of a U.S. suit terminated their 2018 tidy sum which gives Facebook's advertizer clients the alternative to send ads within Google's network of publishing partners

Google said it was cooperating with the Commission, whose 13-Page questionnaire sent to advertisers this calendar month asked all but the wallop of victimization the default stage setting 'Include Google Exhibit Network' introduced in 2018 for hunt campaigns on Google Ads.

"We compete with many others in the industry and give people granular controls over how their information is used to personalize ads and limit the sharing of personal data to safeguard people's privacy," a Google spokeswoman said.

The Mission aforementioned the questionnaires are disunite of its probe into Google's data usance.

"This investigation covers all services of Google, including digital advertising and the ad tech chain," the EU rivalry enforcer aforementioned on Wednesday.

The EU as well wants to make out if advertisers receive rebates when they apply Google intermediaries which allow for advertisers or media agencies to buy advertising stock-take from many sources.

The questionnaire also asks whether the ability to get at Google's YouTube is trussed to the survival of an intermediator.

It asked if Google's integration in 2018 of its online ad bringing whole DoubleClick wedged advertisers as easily as whatsoever at hand affect from its be after to stage out third-party cookies on the Chrome browser by the goal of 2022.

Advertisers sustain until Friday to answer to the questionnaire, which was kickoff reported on by Politician.

($1 = 0.8259 euros) (Coverage by Foo Yun Chee; Redaction by Alexanders Smith)